On: The 2002 mandate for internal communication system...

[duxup]

Eat your own dogfood.

You can't sell to customers effectively if your flagship product only works because it has access to resources the customers will never have... and it is designed around that flagship's needs and not your customer's needs.

[morelisp → duxup]

AWS is largely a side-effect of this memo, not its instigator. At the time, Amazon's dog food would be books/clothes/literal dog food.