If you've never hiked through one, they are quintessential American excess. I know for many of you, their locations are Flyover Country. But actually embark from your stopover next time and spend a full weekend experiencing it. I've lived all over Middle America and the SF Bay Area for several years, and I live in Tulsa now. Nebraska Furniture Mart makes IKEA look like a Mission bodega that ran out of American Spirits and artisan beer.
I will have to give NFM another chance. The Clive IA store was a sleepy, underwhelming selection, and staff either missing or unable to help. We kept trying to buy blinds. After the 3rd try stopping by to talk to an expert we just ended up ordering online from justblinds.
They have moved to a new location in Clive or Urbandale. I haven't stopped in, but it feels like the parking lot is never too full.
The one North of Dallas is bustling with activity whenever I go (evening/weekend). They have had sales on stuff like dyson vacs and we got a custom made couch and the fiance got to see all the fabrics and touch them so there are some definite benefits vs something online. You can't sit on a couch on Amazon!
Also, it's readily displayed what is made in the US which I always choose when possible. The salespeople are very friendly and they get a commission so it's good to support the community.