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> It makes it extremely difficult to legally be a tech firm unless you're already a tech giant

Why? There are plenty of tech companies that collect very little data, and don't sell any of it. I fondly remember one of my customers telling me how much effort it took to come up with a wordy enough privacy policy page for one of their products so that it wouldn't look suspicious. The first draft was barely two paragraphs long and contained just a couple of items, most of them ephemeral (e.g. IP addresses, which were collected only for logging purposes and were only stored for 30 days).

If a company is unable to even articulate what data it collects and cannot do basic operations on it (e.g. remove a piece of it), then it shouldn't be in the business of handling personal information. The same way a clinic that can't even keep track of blood samples shouldn't be in business.

And if a company's earnings depend strictly on being able to collect and sell personal data, what they need is a better business plan, not having everyone turn a blind eye.




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