Agree about the overall point, but this example is unfortunate: complaints about fragmentation are not only about money: crappy apps, less convenience, lack of availability (outside US), etc.
I'd think single source vs fleet of disparate services is a bigger concern. If I have to track and maintain 10 subscription services to get the stuff I want, I'd rather just pirate it, the inconvenience factor is too high otherwise.
I recall people were talking about turning back to piracy in response to the fragmentation of streaming services.
Disney plus will cost around 7 dollars a month, Netflix costs 13, HBO costs 15. This is about 23, 45, and 50 cents per day respectively.
Yet this change was enough to cause some people to angrily proclaim that they'll go back to illegally downloading movies and tv shows.