What a shamelessly self-promotional piece. It starts out pointing out how everyone else is slow for not noticing this as soon as he did, and concludes by reminding you that he was the very first to make fun of Google. Is no one else bothered by this? I find it hard to read without cringing because his goal is obviously to write history with him at the center, not to make any interesting point.
Furthermore, the central claim is a massive reference-less overstatement that I think is almost certainly false:
> The vast majority of users are no longer clicking through pages of Google results: They are instantly getting an answer to their question:
Furthermore, the central claim is a massive reference-less overstatement that I think is almost certainly false:
> The vast majority of users are no longer clicking through pages of Google results: They are instantly getting an answer to their question: