Our goal is to make giving to charity as easy and as impactful as possible. By structuring ourselves as a for-profit business, we believe we can make a much larger impact on the world and help non-profit organizations become more efficient in their fundraising efforts."
Our view is that in order to move quickly and enact as much change as possible, we need to be structured as a for-profit (C-Corp).
Since we're not charging charitable organizations, the 5% is used by us to cover the cost of operating our business. If you think about it in that context, it's not very high:)