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I don't think there's a demographic that doesn't brand signal aside from nomadic herders. Some demographics are into the whole subtlety thing, but definitely still signal. Brands signal wealth, but also taste, intelligence, class, and tribe.

For HN: Cars, Electronics, Universities, FAANG on your resume, consumer products that signal your care for the environment or concern for your health/fitness.




I agree. I mean to say if we restrict to exclusively signaling wealth, rather than other things.




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