On: Evolving “nofollow” – new ways to identify the nat...

[gpm]

Question that wasn't answered: Should user generated content links, that may or may not be sponsored (suppose the site owner neither knows nor cares), be marked "ugc" or "ugc sponsored" or "ugc nofollow"?

[_ps6d → gpm]

I think just "ugc" from Google's perspective, but they mention that you can use "ugc nofollow" for other services that don't understand "ugc".

[wolco → _ps6d]

Ugc: It's basically someone I didn't know posted this. Treat it as neutral.

Sponsored is someone paided/trade for this. Treat it as distrustful.

Both is someone I don't know posted this and I made money. Treat as fake-