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online advertising is pretty low on my list

The threat that Google's tracking infrastructure represents is not limited to ads. If they stayed in their proverbial lane and used their panopticon exclusively to sell me things, many of us wouldn't mind as much as we do.

But they lend the power and reach of their machine to governments, whether it's China looking to smoke out dissidents, or the NSA PRISM program, or even the DEA itching to score another weed possession arrest, Google gladly and happily does whatever governments ask of them, frequently with no warrant required.




Exactly. I don't care about getting marketed at (an ad blocker is the simple solution there). What I worry about is the collection and storage of all that data, to be used/sold for x purpose by y organisation in perpetuity.




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