The best part of the book is that each chapter is o Ly like 4 pages. So it doesn't spend 40 pages on one simple concept if it can be explained in 2 pages.
The bad side is that it only has a minimum number of examples. More examples would have been nice.
In your post you present a lot of new information that could help your business but you don't have a lot of experience in those matters. Don't let this stop you from trying them. Instead learn as you go. Keep them under constant surveillance. Figure out what you want a strategy to accomplish. As you utilize it, if it isn't leading you to your goal, cut it off. If it is then foster and encourage it.
The bad side is that it only has a minimum number of examples. More examples would have been nice.