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Polarizing opinions drive views.

It might help to tamper the anxiety from watching your own posts, but let's be real—social media is a polarizing place because there's money to be made from drama, even (especially?) if it's fictional.

Looking to reduce polarization? Blame our ad model.




CGP Grey's "This Video Will Make You Angry"[1] makes this point well. Opposing ideas will generate a lot of discussion/activity but mostly within the opposed groups instead of between them. That further drives polarization as the opposed groups mostly believe their own caricatures of the other group (which further disincentives cross-group discussion).

[1] https://youtu.be/rE3j_RHkqJc




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