I agree with other users. I took it as an official designation that Amazon had vetted the product and/or vendor for consistency, and that returns/reviews/volume of purchase were all factors in a genuine recommendation for the product.
I'm a tech savvy 30-something cynic, too. Think about how it would fool others.
If the name of the product or brand line was "Amazon's Choice" then I would consider it branding. But when used as a designation, I expect more.
I'm a tech savvy 30-something cynic, too. Think about how it would fool others.
If the name of the product or brand line was "Amazon's Choice" then I would consider it branding. But when used as a designation, I expect more.