I want the best product for the price, but i wouldn't trust amazon to make that choice for me.
"Amazon's choice" is always going to be about what's best for amazon. that can either be some opaque criteria that the sellers can try to game, or amazon can just be honest about it and sell that spot instead of giving it to whatever seller cheats the best. I trust that the "amazon's choice" listing for any search is good enough, and not defective or fraudulent. beyond that i'm either going to do my own research if it's something i really care about, or i'm going to buy amazon's choice if i decide that i don't really care and i value not having to think about it.
"Amazon's choice" is always going to be about what's best for amazon. that can either be some opaque criteria that the sellers can try to game, or amazon can just be honest about it and sell that spot instead of giving it to whatever seller cheats the best. I trust that the "amazon's choice" listing for any search is good enough, and not defective or fraudulent. beyond that i'm either going to do my own research if it's something i really care about, or i'm going to buy amazon's choice if i decide that i don't really care and i value not having to think about it.