On: Amazon offered ‘Amazon’s Choice’ to vendors who bought ads and lowered prices

[WalterBright]

> isn't an objective, measurable fact, companies are allowed to lie.

Pedantically, it isn't a lie if it isn't objective and measurable. It's an opinion, and opinions are not lies.

As for "Amazon's Choice", it's literally true. Amazon chose it. They make no representation as to why they chose it.

[mikeash → WalterBright]

Even more pedantically, lying is all about intent to deceive. A correct statement is still a lie if you think it’s wrong. The key question here is: does Amazon intend to deceive? It’s probably impossible to know but the odds are decently good.