I didn't notice until I went to my parents' house for Christmas, but the iPhone has made package management a huge selling point on the desktop platform as well.
I showed my parents the "Ubuntu Software Center" and they immediately understood and loved the idea that they could install a bunch of "apps" from a central repository.
I showed my parents the "Ubuntu Software Center" and they immediately understood and loved the idea that they could install a bunch of "apps" from a central repository.