I didn't see it defined on the page, so I'm wondering, do zero click searches count frustrated users giving up because the first two pages are entirely full of SEO optimized commercial websites when searches are made for informational content?
Try searching anything related to researching foundation repair. You get pages upon pages of foundation repair services and biased one pager summaries about certain procedures.
Long gone are the days when search queries retrieved educational content - when was the last time you saw results for engineering toolbox, or hyperphysics, or anything other than ads, commercial services, and stack overflow for software related questions?
SEO killed search and Google is complicit. I think this has massive ramifications for society - the sources of information are shallower, and people are increasingly unable to notice differentiate objective knowledge sources from commercial websites. The people who are interested in generating and curating true knowledge repositories are probably not interested in paying for SEO, so their efforts are effectively hidden from what amounts to the gateway to the internet.
Try searching anything related to researching foundation repair. You get pages upon pages of foundation repair services and biased one pager summaries about certain procedures.
Long gone are the days when search queries retrieved educational content - when was the last time you saw results for engineering toolbox, or hyperphysics, or anything other than ads, commercial services, and stack overflow for software related questions?
SEO killed search and Google is complicit. I think this has massive ramifications for society - the sources of information are shallower, and people are increasingly unable to notice differentiate objective knowledge sources from commercial websites. The people who are interested in generating and curating true knowledge repositories are probably not interested in paying for SEO, so their efforts are effectively hidden from what amounts to the gateway to the internet.