I didn't read it like that at all. In fact there really weren't any computer skills involved. It seems just good old fashioned ingenuity and elbow grease.
As a commenter further down notes he knew a guy that employed a similar strategy with newspaper personal ads to get people to come to his bands gigs.
As a commenter further down notes he knew a guy that employed a similar strategy with newspaper personal ads to get people to come to his bands gigs.