Theatres are not breaking even, that's why they were all bought by the studios which control now everything: production, marketing, distribution. A typical cartel.
And they use their power to distribute lower quality and conquer foreign markets to disrupt that market also. A theatre is only a small part in that chain.
And they use their power to distribute lower quality and conquer foreign markets to disrupt that market also. A theatre is only a small part in that chain.