I think there’s also a flat rate? Maybe it varies from territory to territory.
These days I believe movie theaters makes a lot of money on advertising as well as concessions. Now that everything is digital advertisements can be changed on a whim and moved around and updated. Many chains (at least in Europe) are now selling premium advertisement spots. Like after the trailers just before the feature film starts.
These days I believe movie theaters makes a lot of money on advertising as well as concessions. Now that everything is digital advertisements can be changed on a whim and moved around and updated. Many chains (at least in Europe) are now selling premium advertisement spots. Like after the trailers just before the feature film starts.