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Can you offer any sources for your assertions? In my observation, we were seeing the exact opposite of

> We were starting to see a massive push to shift away from FAANG

In my experience we were/still are seeing ever-greater consolidation towards Google/Facebook services. As an example, authentication/login with Google and Facebook is becoming the default on many web services, excluding users who may have deleted or never acquired such an account.




Grassroots efforts everywhere, massive media pushes on the issue of privacy, monopolisation (still debatable imo) and ethics (Read: Amazon warehouse worker treatment), content creators shifting away from the ad model to donations (this could seriously damage YouTube in the long run), increasing use of adblockers, et al - these are just a few small things that really will set the wheels in motion against FAANG, though Apple and Microsoft are fairly safe because of their hardware business.

I don't think FAANG is going away anytime soon but the seeds are there. I'd rather these companies sort out their bad side than throw away all the work they've done.




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