With respect, Google is not Apple, and Apple is not Google.
I think a lot of people would say that Google is a pretty evil company in many respects, whereas Apple isn't exactly 100% saintly, but at least their profit and business goals align more closely with what is generally considered to be good for customers.
I’m definitely an Apple customer - our cell phone plan has 6 devices and we have two AppleTVs. But playing devil’s advocate, Apple’s business model only allows a small percentage of upper income people globally to be able to afford their products. Android and Google have done a lot more to bring computing to the masses than Apple. The cheapest iPhone that you can buy is $475 over $200 more than the average selling price of an Android phone.
I think a lot of people would say that Google is a pretty evil company in many respects, whereas Apple isn't exactly 100% saintly, but at least their profit and business goals align more closely with what is generally considered to be good for customers.