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The demand for diamond was entirely driven by their very successful marketing campaign: https://www.theatlantic.com/international/archive/2015/02/ho...

IIRC the whole 2 months salary "rule" was also invented by them.




Which was brilliant (no pun) as it keeps up with inflation.


"Diamonds are forever. Coincidentally that's also the term of our sub-prime loan to get one."


Keeps up with wages




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