monday.com must have a lot of marketing dollars. I've been seeing their ads all over the place: display, youtube preroll, outdoor, subway, etc.
The interface they advertise looks really clean and simple. almost too simple.
I've used all the project management tools in the past: trello, jira, pivotal tracker, basecamp, clubhouse, asana, etc. and to be honest they all kind of do the same thing.
I've found that the make or break factor in all these tools is the human component. Is there someone or someones in your org who takes ownership of managing the tool and keeps everything organized? Does the team all buy into it and use correctly? Does the team use it for communication around projects or do all the real conversations happen in slack?
To me all these tools are so far away from being a silver bullet and yet they're all advertised as if they are a silver bullet.
So has anyone used monday.com? How is it different?
Also, why do new companies keep going into this space? It just seems like a commoditized product with different marketing strategies / target demos.
I don't remember exactly how their philosophy differs from all the other project management tools. I just remember really wanting to like it because of how clean it was, but not really being able to. I think it required too much setup and customization for my liking. Kind of like how Jira is super customizable, but you have to put a lot of work in to getting something that works really well. My team ended up switching back to just using Github issues/projects/milestones.
I completely agree with what you said about the human component being the most important part. I've never had any success using a project management tool with a team that is unwilling to put forth the effort to maintain it. On the other hand, I've had great success using less-than-perfect tools with a team that is willing to keep it organized. Right now my team is using Gitlab as our project management tool. There are a few things that bother me with how Gitlab does issue tracking. However, it is working phenomenally for us since everyone helps keep it organized.