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> No, it's naturally cheap, even when advertising is taken into account.

You haven't supported your argument all that well. First of all, ads have a significantly longer shelf-life than news stories and can often be re-used. Even short-term ads have value for weeks.

Second, creating a single, non-"investigative" (this is a nebulous term in this context) story takes, typically, 20-40 man hours to create and has value for typically 24 hours. 40 hours is in itself relative as a measure of cost, but against the term for recouping costs, it's very expensive. Without ads, this wouldn't be a viable business.




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