Seems to me the same kind of thing is happening to the music industry.
Streaming is great, however having “too many choices” sometimes feels overwhelming.
Corporations want to make a profit, so naturally they will seek out the next big streaming hit and market it to their end users. How do they do this? Algorithms, popularity, number of plays, demographics, etc. Eventually, a few big names get most of the attention. And the user base with the highest number of (paying) listeners is catered to above everything else.