Interesting read, but I tend to disagree with the author on many levels.
I do believe we are still in a golden age for content producers and audiences. The amount of money going into content production, the number of shows being produced and the number of streaming services being launched offer a variety of options for people to finance, distribute and consume video content.
Content creators are looking essentially for 3 things: telling great stories, reaching large audiences and making money. They make an informed decision based on those 3 factors when choosing to work with Netflix, Amazon or other studios/streaming services. If it becomes obvious that Netflix will cancel their show after 2 seasons or will not expose their content to large audiences, content creators will stop pitching their shows to Netflix and turn to other distribution providers such as Amazon, Warner Media, Disney, NBC, Facebook, CBS, YouTube etc. And if audiences like their content, they will follow it and subscribe/spend time on other platforms.
I’m also unsure about Netflix’s “lock-in” power. Netflix is not Spotify where I spend time creating and organizing playlists. I see it only working if Netflix’s recommendation engine is so well trained with my data that moving to another streaming service will force me to spend much more time looking for relevant content to watch. Otherwise, I watch Friends on Netflix. I can easily switch next year to watch it on HBO Max.
It is true that the old days of “Friends” and “Seinfeld”, where a hit show would generate billions of dollars for its creators, are gone. Netflix and other streaming platforms are now acquiring global content rights for shows and production companies are becoming more like “work for hire” studios – where ownership is transferred to the streaming platform and no future residual revenues can be expected from re-runs (syndication deals).
That being said, the median wage of writers dropping seems to be more the result of talent agencies’ “packaging practices” than Netflix.
And by the way, “Where are the great comedies?” the author asks. Blockbuster movies – because of their high production costs – look for global appeal. Car crashes (aka “action movies”) are understood across the world. It’s not necessarily the case for jokes (aka “comedies”) that might not cross oceans as easily.
I do believe we are still in a golden age for content producers and audiences. The amount of money going into content production, the number of shows being produced and the number of streaming services being launched offer a variety of options for people to finance, distribute and consume video content.
Content creators are looking essentially for 3 things: telling great stories, reaching large audiences and making money. They make an informed decision based on those 3 factors when choosing to work with Netflix, Amazon or other studios/streaming services. If it becomes obvious that Netflix will cancel their show after 2 seasons or will not expose their content to large audiences, content creators will stop pitching their shows to Netflix and turn to other distribution providers such as Amazon, Warner Media, Disney, NBC, Facebook, CBS, YouTube etc. And if audiences like their content, they will follow it and subscribe/spend time on other platforms.
I’m also unsure about Netflix’s “lock-in” power. Netflix is not Spotify where I spend time creating and organizing playlists. I see it only working if Netflix’s recommendation engine is so well trained with my data that moving to another streaming service will force me to spend much more time looking for relevant content to watch. Otherwise, I watch Friends on Netflix. I can easily switch next year to watch it on HBO Max.
It is true that the old days of “Friends” and “Seinfeld”, where a hit show would generate billions of dollars for its creators, are gone. Netflix and other streaming platforms are now acquiring global content rights for shows and production companies are becoming more like “work for hire” studios – where ownership is transferred to the streaming platform and no future residual revenues can be expected from re-runs (syndication deals).
That being said, the median wage of writers dropping seems to be more the result of talent agencies’ “packaging practices” than Netflix.
And by the way, “Where are the great comedies?” the author asks. Blockbuster movies – because of their high production costs – look for global appeal. Car crashes (aka “action movies”) are understood across the world. It’s not necessarily the case for jokes (aka “comedies”) that might not cross oceans as easily.