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> The number of online interactions made on Facebook’s mobile app in the UK plummeted by 38pc between June 2018 and June 2019, according to the analytics firm Mixpanel.

I find it hard to believe that Mixpanel has any kind of insight into this kind of information.

> Interactions, which occur when users click on a web link or advert inside the Facebook app, declined in seven of the last 12 months, with an average monthly fall of 2.6pc.

I think a more likely explanation of the decline is the following if all they're doing is tracking link clicks (I assume these are aggregate figures for all their clients):

https://www.forbes.com/sites/kathleenchaykowski/2018/01/11/f...




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