This message is not a new one and it isn't really working. People kind of know - nobody walks into a supermarket to specifically buy stuff just to put in the rubbish bin, do they?
I think there needs to be more radical solutions. For instance a sugar tax or a different tax band for microwave ready meals.
We have all been there, after a hard week to have gone shopping to get the healthy veg and some ready prepared meal items, e.g. microwaveable or just a pizza that can be shoved in the oven. We get back tired from the shopping trip and don't make that salad, we put the pizza in the oven. The next day we do the same. Then the working week takes over and that once prime condition veg is not looking so good. We can't bring ourselves to throwing it out so we hold on to it until it is truly rotten. Meanwhile we have some other lazy beige foods.
It is an easy trap to fall into and we have all been there. But what if that instant pizza cost as much as a restaurant pizza? Or that microwave meal cost the same as a pub meal?
You would probably go for proper food. People could reduce food waste in the days before refrigeration, to not waste a thing. Ask anyone who is old enough to have known WW2. Rationing was a way of reducing waste, but, what else has changed? The junk food. This needs to be taxed so that people don't leave the good stuff to go rotten. Junk also needs to be taxed so poor people who view vitamins as a luxury don't eat it.
I think there needs to be more radical solutions. For instance a sugar tax or a different tax band for microwave ready meals.
We have all been there, after a hard week to have gone shopping to get the healthy veg and some ready prepared meal items, e.g. microwaveable or just a pizza that can be shoved in the oven. We get back tired from the shopping trip and don't make that salad, we put the pizza in the oven. The next day we do the same. Then the working week takes over and that once prime condition veg is not looking so good. We can't bring ourselves to throwing it out so we hold on to it until it is truly rotten. Meanwhile we have some other lazy beige foods.
It is an easy trap to fall into and we have all been there. But what if that instant pizza cost as much as a restaurant pizza? Or that microwave meal cost the same as a pub meal?
You would probably go for proper food. People could reduce food waste in the days before refrigeration, to not waste a thing. Ask anyone who is old enough to have known WW2. Rationing was a way of reducing waste, but, what else has changed? The junk food. This needs to be taxed so that people don't leave the good stuff to go rotten. Junk also needs to be taxed so poor people who view vitamins as a luxury don't eat it.