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Talent without vision. Jobs was focused on both esthetics and function. Ive was entirely esthetic driven and it shows in the lack of function.



This 1000x.

The battery had to be reduced in thickness, so it had to get wider and/or taller, and now we have iPad minis as phones.

-edit

...and Jobs was not keen on the iPad minis.


Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.

— Steve Jobs




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