So if you're running the wrong combination of addons/VPNs/browser you're denied access to half the web because Big G says so? And now they're aggressively pushing sysadmins to install silent data harvesting scripts on every page of their sites? WTF more will it take to get people interested in breaking up these monopolies?
From what I've seen (and most of it's anecdotal) things do appear to be changing. There are already people who won't go anywhere near Facebook now for personal ethical reasons, and even concerns that it might hurt future career prospects.