I designed and implemented a new login flow for the app I work on. We went from the username and password on separate pages to all fields on a single page and increased our retention significantly within the login/sign-up flow. Turns out the more steps you add to your sign-ups process, the less people want to sign-up at all.
We measured a 20% loss in users per click for the previous sign-up flow. That was quite a shock to see.
We measured a 20% loss in users per click for the previous sign-up flow. That was quite a shock to see.