And unless the App or Mixpanel is extremely popular in Asia ( Excluding Japan which we are known for preferring iPhone 4.7" Size ), this is excluding vast amount of people in that region where Sales Data suggest they vastly prefer iPhone 5.8"+ Size.
And given the 3+ years lengthy iPhone replacement circle, the data doesn't really shows or suggest whether the 4.7" user are holding out because they have no newer 4.7" iPhone to choose from, waiting to make the jump into 5.8/6.1" iPhone, or my guess would be iOS 12 with i6s up are good enough for vast majority of our daily task, and they are holding it for even longer.
Note: Apple currently has 900M Active iPhone User base, and is trending towards 1 B sometime in 2020. Even a 10% usage base prefer 4" is an 100M unit opportunity. Of course that is assuming those users really want a SE Size phone and not buying it because of its price.
The MixPanel stats reveal the disconnect between the SE fans who always flood these threads and the rest of the world.
David Smith is a well known dev in tech circles and his audience would skew more toward "tech nerds". Look at the wider stats and suddenly you see the 4" audience sliced in half.
Good analysis. Any idea why mixpanel leaves off everything earlier than a 6s though? For the more recent data, at least as display on my mobile browser.
( Note: The iPhone SE is 4", not 4.7" )
4" - 11%
4.7" - 47%
5.8 / 6.1 " - 18%
6.5" - 23%
But it it important to note this is iPhone distribution for Pedometer++ [1]
If we look at other source of Data, Such as MixPanel [2] which has a much wider collection of Data. Their Size Distribution.
4" - 6%
4.7" - 39%
5.8 / 6.1 " - 25%
6.5" - 30%
And unless the App or Mixpanel is extremely popular in Asia ( Excluding Japan which we are known for preferring iPhone 4.7" Size ), this is excluding vast amount of people in that region where Sales Data suggest they vastly prefer iPhone 5.8"+ Size.
And given the 3+ years lengthy iPhone replacement circle, the data doesn't really shows or suggest whether the 4.7" user are holding out because they have no newer 4.7" iPhone to choose from, waiting to make the jump into 5.8/6.1" iPhone, or my guess would be iOS 12 with i6s up are good enough for vast majority of our daily task, and they are holding it for even longer.
Note: Apple currently has 900M Active iPhone User base, and is trending towards 1 B sometime in 2020. Even a 10% usage base prefer 4" is an 100M unit opportunity. Of course that is assuming those users really want a SE Size phone and not buying it because of its price.
[1] https://apps.apple.com/us/app/pedometer/id712286167
[2] https://mixpanel.com/trends/#report/iphone_models/from_date:...