> an increasingly rapid arms race for engaging design
For us, the arms race is that other one about getting code to execute on people's machines, including the virtual ones, versus preventing that. The mere existence of good code that is worth running makes it a hard problem. More of that just makes it more pressing even if not actually harder.
> Ultimately all website are optimised for their target audience
Ultimately all audiences are being optimized for the ideal website which shares its ideal viewing conditions with websites that are being used against the users (i.e. code runs even though we don't know or explicitly trust the authors or their employers or really anyone around it).
For us, the arms race is that other one about getting code to execute on people's machines, including the virtual ones, versus preventing that. The mere existence of good code that is worth running makes it a hard problem. More of that just makes it more pressing even if not actually harder.
> Ultimately all website are optimised for their target audience
Ultimately all audiences are being optimized for the ideal website which shares its ideal viewing conditions with websites that are being used against the users (i.e. code runs even though we don't know or explicitly trust the authors or their employers or really anyone around it).