Good article. Thanks for disentangling the jargon around Salesforce. I've always wondered why the idea of "CRM" never extends to more than the "Sales" process. What about more lightweight, easy-to-use system that someone who just opened a flower shop, or a yoga studio, could use to manage not just customers but also their employees and contractors? Why don't people use "Personal CRM" tools to keep track of conversations around the work-place, or interacting with employees? There is a lot of potential for a "contact interaction system", with many many use-cases, but I'm curious if the idea just doesn't have legs, or if it's waiting for something to popularize the concept.
Personal angle: I work on such a 'contact interaction system' with an app I have in the App Store, and though I market it as "CRM", my goal is to build something that's very easy-to-use so that "anyone" can use it, for the people who are looking for a good system to manage their contact and customer interactions. I would love to figure out how to drive more traction around the idea, since it's something that's beyond the regular idea of "CRM app for sales". Any thoughts?
Personal angle: I work on such a 'contact interaction system' with an app I have in the App Store, and though I market it as "CRM", my goal is to build something that's very easy-to-use so that "anyone" can use it, for the people who are looking for a good system to manage their contact and customer interactions. I would love to figure out how to drive more traction around the idea, since it's something that's beyond the regular idea of "CRM app for sales". Any thoughts?