It sticks in your brain in more ways than one. When someone tells you about Bvck...

neuroticfish on June 20, 2019 | parent | context | favorite | on: Ask HN: Stuck with an unpronounceable product name

It sticks in your brain in more ways than one. When someone tells you about Bvckup, they have to clarify "Backup with a V" and that forces you to think about it longer because there's no letter in "backup" that could be confused with a V.

naniwaduni on June 20, 2019 [–]

"Backup with a V" would be backvp to me.