A smaller, paid provider may make it easier to get someone on the phone to resolve problems when things go wrong. Having better support than Google would not take much.
"Getting someone on the phone" is a big reason these kinds of problems happen in the first place. The reason Google doesn't do that is because they would be too big of a social engineering target, and couldn't possibly be secure in the face of that at a reasonable cost.
And if not then why not? Is it because Google is a bigger and more obvious target or something specific they are doing badly?
If you think people should switch then these are the kind of questions you should answer.