They could have the whole thing be opt in as opposed to opt out. If you want to find the drills at your home depo then opt in via the app otherwise could be ignored. This would at least give people visibility in the same way location services, contacts and push notifications do.
Reminds me of attending a concert around 2009. We were chilling to the pre-set tracks, my date started fiddling with Shazam on her iPhone. I walked back to the sound booth and asked.