Of course they'll want to "expand the capabilities". With facial recognition, and their database of you and your family's shopping habits, it'll be happy to sidle up to you with helpful suggestions: "Your wife's phone says she's driving like she's really stressed this evening; why don't you pick up that bunch of flowers to help her feel better? And she'd love this wine with dinner. Wait, that's not the shampoo she usually buys; get her the one with coconut oil."
