Without knowing the actual logistics, just speaking as a user. I see bike sharing being somewhat popular where I currently live (SF -- mostly JUMP bikes. Not sure about GoBike, the bright red jump branding is too "eye-grabbing" to ignore). I have no idea if it can be profitable or not, but as an end user it is a nice option to have!
Maybe lyft wants to use it to strengthen their brand perception. They have bikes too = they are environmental friendly! Also play the marketing illusion that they are everywhere, as essentially people will be moving around the city riding lyft branded bikes.
Maybe lyft wants to use it to strengthen their brand perception. They have bikes too = they are environmental friendly! Also play the marketing illusion that they are everywhere, as essentially people will be moving around the city riding lyft branded bikes.