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Probably, but when I see that I think of the problem as being more with the consumer rather than the business. Obviously the business is going to do what it has to to survive and thrive, but I would much rather consumers step up to the plate rather than businesses needing to throw softer pitches.

This is more true of creative pursuits (I don't think an artist should "dumb down their art" to increase mass appeal), but I think it holds true for businesses as well.

It's just very "Idiocracy" to me, but maybe I'm being oversensitive.




I'd rather business be creative in what they do and how they do it, rather than functional things like their name.




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