On: Book subtitles are getting longer because of SEO

[jetrink]

Back when people used phone books instead of search engines, businesses would choose names that would be listed first alphabetically[1]. Even now, there are three unrelated AAA Plumbing businesses within 10 miles of me.

1. https://www.chicagotribune.com/news/ct-xpm-1992-11-08-920411...

[Jarred → jetrink]

My dad's small business construction company was called "AA1 Construction" because he wanted it to be the first in the phone book.

[itronitron → Jarred]

I know a shop that picked a 'Z' name so that they would be the last place that a prospective client called, their reasoning being that they would only get interesting jobs (the ones that everyone else said NO to) as a result.

[marvy → itronitron]

did it work?

[itronitron → marvy]

yes, it was a 2+ person prop shop and most of their projects involved some trial and error