>> 99% of the companies in the ad industry are NOT leading the way when it comes to tracking you... The 1% however (Google, Microsoft, Amazon, Apple, Facebook)
This representation by percentages is a bit disingenuous. Yes, numbers-wise you may be correct, but if you consider the companies' enormous resources and amount of influence and impact, Google et al make up the 90+%.
My point was that most ad tech companies are not the issue. It is the big boys which is the issue. And, that ad tech wasn't the issue. Ads using targeting data is a symptom of the problem, not the problem it self. The collecting of the data (by the 1%) is the problem.
This representation by percentages is a bit disingenuous. Yes, numbers-wise you may be correct, but if you consider the companies' enormous resources and amount of influence and impact, Google et al make up the 90+%.