Location data tells me how often you go to the gun shop and the shooting range, when your house is empty, which political protests you go to, how often you visit the pharmacy/doctor, what prostitutes you visit, what gay bars you visit, how often you break the speed limit, how much sleep you get, when you visit your lawyer or your STD clinic, whether you've kept up going to Alcoholics Anonymous, what restaurants you go to and how often, how often you're late for work, and how often you visit your grandma.
I'm not an Iranian gay gun owner, but I still have a problem with an advertising company assembling a database of Iranian gay gun owners.
I believe the ad tech industry would literally show alcohol ads to recovering alcoholics if A/B testing or 'machine learning' said they converted at higher rates.
I believe the ad tech industry does not protect medical and political data with the appropriate level of privacy protection. So even if they wouldn't sell their database of gay Iranians to Iran, I think they'd get hacked by them.
And I believe some companies probably would sell their gun ownership database to a government that wanted to arrest gun owners, and their gay bar customer database to a government that wanted to arrest gay people.
Or rather, would you rather have
useful advertisement or spammy
advertisement?
I run an adblocker, so you can guess my answer to that!
I'm not an Iranian gay gun owner, but I still have a problem with an advertising company assembling a database of Iranian gay gun owners.