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They're putting a big emphasis on the "frictionless" aspect.

If they can get people impulse buying subscriptions/games, they'll get some traction.

Its not exactly breaking most people's bank to have a $9.99 subscription for all you can eat gaming.

For those who don't already have consoles, its a no brainer.




It’s not all you can eat. They have some free games but you have to buy your games still.




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