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> They want to retain control over their customers; at the same time, force the developers into relying entirely on Apple as a middle man so that they can't cut Apple out of any transactions.

The cynical part of me sees this as an "Oh Shit!" reaction to businesses starting to circumvent the App Store.

If Apple can make everybody on a iPhone dependent upon their single-sign-on, they can threaten businesses with access to it later.




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