That is one way to look at it. Personally I do not believe winning is subjective, you either get what you initially wanted or you didn't - that has got to be pretty objective.
The goal you move towards on the other hand is obviously something that should be chosen by the individual who is trying to win and I will argue that all goal that really matter or bring happiness are chosen by the person who is trying to achieve it rather than by society at large.
The goal you move towards on the other hand is obviously something that should be chosen by the individual who is trying to win and I will argue that all goal that really matter or bring happiness are chosen by the person who is trying to achieve it rather than by society at large.