I attended a "Redesigning Blogger" workshop in 2004, when Jeff Veen at Adaptive Path and Douglas Bowman (of stopdesign.com, now with Twitter) talked about their experiences redesigning Blogger.
One of the things they found in user testing was that when new users clicked "Create my Blog" on the last step of the setup process, they were confused at how quickly their blog was created. "That's it? Is something wrong?" were the types of things people said.
So they added an interstitial "Creating your blog..." type page that did nothing but spin a little animated gif and wait a few seconds before sending new users to the "Yay, your blog is created! page". Users were far more satisfied with the new experience that took longer.
One of the things they found in user testing was that when new users clicked "Create my Blog" on the last step of the setup process, they were confused at how quickly their blog was created. "That's it? Is something wrong?" were the types of things people said.
So they added an interstitial "Creating your blog..." type page that did nothing but spin a little animated gif and wait a few seconds before sending new users to the "Yay, your blog is created! page". Users were far more satisfied with the new experience that took longer.