On: The Atlantic Turns a Profit, With an Eye on the We...

[sachinag]

No, all hell broke loose: http://www.theatlantic.com/personal/archive/2010/02/for-the-...

[petercooper → sachinag]

In short, none of this was intentional. It was all intuitive.

It's a shame, but it's easy to see why they're starting to succeed merely through how open, honest, and downright charming this apology is.