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So far, on Hacker News, the conversation has focused on hiring programmers, but the original article is broader than that:

"Despite all this unemployment, every startup I know needs to hire not only engineers, but also sales and operations team members. And this is not just bubble seed startup dollars at work."

In 2008 I tried to find a good marketer to work with a client of mine. This is a difficult task. There are many people who claim they understand online marketing. Finding anyone who is any good is very difficult. The noise to signal ratio is amazing.

Likewise when it comes to fundraising, pitching to investors, etc. It is tough to find the few people who are good.

Possibly part of the problem is that, even in this economy, the folks who are truly good are making really good money and don't want to invest time with a startup.

No doubt there are many folks out there who will one day prove their talent but they have not yet had the chance. The question then becomes, how to find them?




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