While I am not super enthused about the idea of my browser being the one that reports this data (Actively), due to the current state of ads on the web this feels better than the alternatives.
We have already seen the effects of websites trying to get away with no ads and switching to a paid model. How often do we see complaints from users of sites like the Washington Post or the NYT that they can't read their news article.
For the most part, attempts to get money from uses (who are at this point used to a "Free" web) has not seen great success.
I would also argue that every site turning into asking for money is very problematic for anyone but the biggest players.
Just saying that using ad blockers really is not a solution, if everyone used ad blockers we probably start to see issues with the available content on the internet.
I don't really know how I feel about this yet.
It will be interesting to see if Microsoft and Mozilla (I doubt Google will jump on this one, at least not quickly) will get involved in this. If so, it might actually see some good adoption.
Advertisers (and most publishers!) are unlikely to agree to this proposal as written. In particular the restriction that only the first party site can set up campaign identifiers makes it difficult for anyone other than a major publisher which already handles their own advertising (Facebook, Google, etc). The fact is that most sites don't have a direct relationship with the advertiser, so it just won't work for 90% of publishers.
I'm saying they can't get attribution from this unless they are a major publisher. There's no choice there. This essentially means that bigger companies (that do direct advertising) can make more than double the revenue from ads as small companies.
Of course the small publishers could let the ads networks host their content (in an iframe?) to recapture that revenue, but then we end up in a worse privacy position -- as there only end up being a few hundred first party hosts on the web that host all of the content and can track you with first party cookies!
While I am not super enthused about the idea of my browser being the one that reports this data (Actively), due to the current state of ads on the web this feels better than the alternatives.
We have already seen the effects of websites trying to get away with no ads and switching to a paid model. How often do we see complaints from users of sites like the Washington Post or the NYT that they can't read their news article. For the most part, attempts to get money from uses (who are at this point used to a "Free" web) has not seen great success. I would also argue that every site turning into asking for money is very problematic for anyone but the biggest players. Just saying that using ad blockers really is not a solution, if everyone used ad blockers we probably start to see issues with the available content on the internet.
I don't really know how I feel about this yet. It will be interesting to see if Microsoft and Mozilla (I doubt Google will jump on this one, at least not quickly) will get involved in this. If so, it might actually see some good adoption.